Out Of Order Women's Brown Firefly 36 Watch OOO.001-7.CR

OOO-OUT OF ORDER® has launched at Baselworld 2016, the main watchmaking industry meeting point and world jewellery luxury, the new and exclusive women's line: FIREFLY.

Firefly is the line with which the company faces in the ladies World, after 3 years from the foundation of the brand, with the intention of creating a match between elegance and usability. As usual OOO-OUT OF ORDER®, also in this collection, the appearance and detail are treated almost maniacally, in every single part, evoking an emotion of the past by applying modern technology.

The case is aged, always according to the exclusive patent of the company, both in the case that in the strap, a patent that gives the brand the noble product certification of Made in Italy, from they also called "Damaged in Italy". The twelve-sided dial is embellished by Superluminova® detail that allows the dial and datary to display to light the dark. The glass is curved and the straps are hand-cutted. All these details help to make this watch unique, giving it all the characteristics of the creature to which the brand was inspired.

Why Firefly?

Firefly is a reflective animal - that's why the details in Superluminova® - rare and wonderfully charming, gives way to our dreams and thus fits in an exemplary part of the family OOO-OUT OF ORDER®.

OOO - Out of Order® Watches was founded in February of 2013, near Venezia, Italy, the birthplace of Marco Polo. And like other great Italians they are proud to be the first to bring you OOO - Out of Order® Watch brand. In the highly competitive Watch World they were the first to design a watch with that old vintage charm, without compromising on the watches' quality.

They all share the same mission: to break the rules, through what you’ve never seen before, through a product made & DAMAGED in Italy.

Yes, Damaged in Italy, a new way to wear a watch. Don’t be ever concerned about mishandling an OOO - Out of Order® watch, they’ve already done that for you.