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Maurice Lacroix Watches

If you’re a hardworking hustler who’s got a packed calendar and aspirations of world domination, we recommend Maurice Lacroix watches. Built on the idea that “success is a journey, not a... Read more

Find Your Maurice Lacroix Watch

Maurice Lacroix watches have been around for nearly 50 years and they are proudly Swiss-made in Saignelégier. The Aikon men’s watch is a sturdy and no-nonsense way to inspire productivity without... Read more

New Season

Mark a career change or simply add to your urban wardrobe with the latest Maurice Lacroix watches, including new Aikon and Eliros watches.

Men's Watches

Choose the Maurice Lacroix men’s watch that fits your ambitions from our selection of the brand’s automatic watches and chronographs.

Ladies' Watches

WatchPilot has a small but mighty selection of Maurice Lacroix women’s watches that mix Swiss automatic movements with a fortifying story of success over adversity.

Shop All

Browse the full range of Maurice Lacroix watches on WatchPilot, including Eliros automatic watches, Aikon quartz watches and a great spectrum of colours.

Featured Collections

Maurice Lacroix Aikon Quartz Watches

The Maurice Lacroix Aikon watch is a heritage model that’s gone through multiple reinventions. The Aikon Quartz is a great way to get started with the brand.

Maurice Lacroix Aikon Automatic Watches

Aikon Automatic watches boast solid stainless-steel construction and your choice of rubber, leather and steel bracelet straps. Perfect for business meetings and after-...

Maurice Lacroix Eliros Watches

With just the right amount of Scandi-cool styling, the Maurice Lacroix Eliros Chronograph and Eliros Quartz watch have ‘Founder and CEO’ written all over them.

Maurice Lacroix Chronograph Watches

Fans of subdials and stopwatch functionality will appreciate Maurice Lacroix men’s chronograph watches, which feature in the Aikon and Eliros ranges.

Best-Selling Maurice Lacroix Watches

Maurice Lacroix uses #masteryour time and #yourtimeisnow to describe its very Swiss attitude toward efficiency. If you need a wrist-sized reminder to knuckle down and cross off the items on your to-do list, here are our best-selling men’s and women’s watches to get you feeling inspired.

Is Maurice Lacroix a luxury watch brand?

Maurice Lacroix is in that category of ‘affordable luxury,’ which means you get genuine Swiss watchmaking skill and heritage handcraftsmanship that’s packaged in a contemporary way. At WatchPilot, we look to Maurice Lacroix as a lesson in blending old and new. There are old school touches everywhere you look, but Aikon watches and Eliros watches never look old fashioned. Accessible prices and a great brand ethos mean Maurice Lacroix watches are a luxury choice for the right person.

What is the difference between a Maurice Lacroix Aikon watch and an Eliros watch?

You’ve probably noticed we focus on two core Maurice Lacroix watch collections, the Aikon and the Eliros. The Maurice Lacroix Aikon watch is based on the brand’s Calypso collection, which was discontinued in 2003. The main feature to note is the six-arm bezel around the watch dial that was lifted from the Calypso and put into the Aikon repertoire. It’s probably the brand’s most important collection of men’s watches and it was responsible for putting Maurice Lacroix back on the Swiss watchmaking map in 2016. In contrast, the Maurice Lacroix Eliros watch has been around since the late 1990s and it’s all about sleek legibility and bright colours.

Where are Maurice Lacroix watches made?

Maurice Lacroix watches have been manufactured in the company’s own state-of-the-art workshops in Saignelégier, Switzerland, for more than 40 years. Maurice Lacroix is without question a Swiss-made watch brand. It was founded in 1975 by parent company, Desco von Schulthess, which can trace its story to 1889 in Zürich. In the 1960s, they purchased a watch assembly factory and made pieces for a whole range of named brands as a private label manufacturer. Now, this expertise has been passed down to the contemporary Maurice Lacroix watch team.