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Rotary Watches

Founded in Switzerland at the end of the 19th century, Rotary is now a proud British brand with watches designed in the heart of London. When its HQ moved from La... Read more

Find Your Rotary Watch

The Rotary watch collection is ageless and always toes the line between traditional and contemporary. The range includes quartz and automatic movements housed in stainless steel cases and decorated with rose... Read more

New Season

Choose from the latest launches from Rotary, including stylish picks for men and women. Here’s a curated selection of new Rotary watches from the WatchPilot team.

Men's Watches

Find the Rotary men’s watch that you’ll want to wear every day. Choose from the Rotary Regent, Greenwich and Henley collections for watches that are great value for mo...

Ladies' Watches

The Rotary Cambridge, Windsor and Oxford ranges for women are the perfect way to expand your growing watch collection. Discover our Rotary women’s watch offering.

Shop All

Browse our complete offering of Rotary watches for men and women, including best-selling skeleton watches for men and two-tone stainless steel and gold watches for women.

Featured Collections

Rotary Avenger Watches

Drawing inspiration from a retro quartz model in the Rotary archives, the Avenger watch collection is a great place to start for quartz and chronograph watches with a ...

Rotary Cambridge Watches

The Rotary Cambridge watch toes the line between traditional and modern. If you’re looking for a timeless watch for men or women, this is where to start searching.

Rotary Regent Watches

Discover the premium side of Rotary with the Regent collection of automatic watches. It’s the octagonal case shape that grabs your attention and the details that susta...

Rotary Henley Watches

A sporty Rotary watch for men and women that can be worn every day, regardless of your fitness level! Choose from diver-style watches and dynamic chronographs.

Rotary Ultra Slim Watches

With a profile that’s just 5.7mm thick, a Rotary Ultra Slim watch can be comfortably slipped under a shirt sleeve and worn with occasion wear without fading into the b...

Best-Selling Rotary Watches

Whether you’re looking for a sophisticated men’s Rotary Canterbury watch or a feminine Rotary Windsor for ladies, there’s something for everyone with this great British brand. Browse our selection of best-selling Rotary watches to add to your collection.

Is WatchPilot an authorised Rotary seller?

Absolutely. We are an official supplier of Rotary watch collections, which means every piece we sell is authentic and comes directly from the brand. Your watch will arrive in an official Rotary presentation box and has a two-year manufacturer’s warranty that’s upheld by the brand.

Is Rotary a Swiss watch brand or a British watch brand?

Rotary was founded by Moise Dreyfuss in the Swiss watchmaking town of La Chaux de Fonds in 1895, but it moved to London in 1905. Since then, its roots have been firmly embedded in all things British, including a stint as an official supplier to the British Army in the 1940s. This British connection is also why its collections are named after locations, streets and destinations that you’ll find in the capital and further afield. Rotary is not a Swiss-made brand, but it continues to be inspired by the spirit of Switzerland and its watchmaking integrity, thanks to the legacy of its founder, Moise Dreyfuss.

Does Rotary produce automatic watches?

Yes, Rotary produces quartz watches for men and women as well as automatic watches. The brand’s automatic watch collections are Regent, Greenwich and Heritage, which means there’s plenty of choice no matter your personal style preferences. Rotary diver-style Henley and Super7 SCUBA watches also have automatic movements and are a great option if you want the diver aesthetic for an accessible price tag.

Are Rotary Skeleton watches some of its best-sellers?

Rotary Greenwich Skeleton watches and Regent Skeleton watches for men are some of the brand’s most sought-after pieces. These skeletonised automatic watches pack a real punch without being punishing on your bank balance, which is why they are so popular. The Rotary Greenwich Skeleton is available in blue, green, black and gold tone, among other colours, while the Rotary Regent Skeleton watch boasts an octagonal case shape that evokes more costly automatics. These Rotary watches are a great choice if you want maximum style at an accessible price.