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Sekonda Watches

Sekonda has always been an honest, straight-talking brand with our core values of delivering great watches at affordable prices at the heart of the business. At Sekonda, we have no time... Read more

Find your Sekonda Watch

Sekonda has an expansive range of men’s and ladies’ watches, so whatever your style, lifestyle or needs, you will be sure to find a great, high quality, affordable watch within our... Read more

New Season

Explore the new Sekonda watches from the new season. You may find Sekonda watches in a wide variety of styles.

Men's Watches

Find Sekonda watches for men. The watches are great value for money manufacturing through industry-leading quality control procedures.

Ladies' Watches

Browse ladies' Sekonda watches. Affordable watches for women's wearers in many occasions.

Shop All

Find all Sekonda watches that may suit men, ladies or unisex. Sekonda continues to build on its core values of innovative UK design.

Featured Collections

Flex Hero Collection

Sekonda Flex Smart Watches mix style and smart to keep up with your busy day, everyday. With lots of fitness, social and entertainment features including step/distance...

Active Hero Collection

The Sekonda Active Smart Watch. Smart and stylish with features you actually use and need! This Smart Watch tells you what you need to know. With a step/distance/calor...

Best selling Sekonda Watches

Why buy a Sekonda Watch?

At Sekonda, we are honest about our watches. Sekonda watches are reliable, durable, and fashionable which inspires people to keep coming back to us because they know they are buying a great watch from a dependable brand. On top of our watches being amazing, our service; from quality control to aftercare and customer service, is outstanding and industry leading. We are so confident in our watches that we even give you a free 2-year guarantee. We also offer aftercare services for repairs, strap adjustments and even servicing watches up to 20 years old, so those vintage Sekonda models keep ticking.

Caring for your Sekonda watch.

If you are wearing your watch every day we recommend that straps and bracelets are worn slightly loosely to allow air to circulate and any moisture to evaporate. You should wipe away any heavy perspiration to avoid any unwanted damage to the watch or irritation to your skin.

If you wish to clean your watch, we recommend cleaning bracelet watches occasionally with an old toothbrush and warm soapy water. Rinse it clean and then dry the watch and bracelet completely. The same method can be used even if your watch is not waterproof, but maximum care must be taken to ensure that no water touches the watch head. If your watch has a leather strap, all residue including cosmetics and heavy perspiration must be removed so that the natural oils of the strap are not affected.