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Sometimes a brand comes along that finds the perfect balance between concept and execution. AVI-8 started with a plethora of inspirations from the world of aviation and military history and fused...
Even if you’ve never stepped foot inside a cockpit, there’s plenty to like about pilot’s watches. Bold dials, clear numerals, slightly larger crowns, and robust straps are just some of the...
AVI-8 is on a mission to make you look at a plane with fresh eyes. Its best-selling aviation-inspired watches are packed with airborne details to make your wrist more interesting.
These aren’t just pilot watches. AVI-8 considers every aspect of aviation for its watches, from the engine and the technical precision of on board instruments to the shape of a plane’s cockpit. This passion for the world of air travel shapes the brand’s whole approach.
Yes, and we work directly with the brand. We enjoy hearing the stories behind each new model, especially the military history, inspirations, choice of colourways and aviation details. If you’re a flight fan, you can challenge yourself to unpack all the influences condensed onto the dial. Your watch will arrive with an official AVI-8 presentation box and a two-year manufacturer’s warranty for peace of mind.
Luxury might not be the right word, but AVI-8 is certainly rich in concept, story and quality. It was founded in Britain in 2012 and its watches originate from the collaboration between pilots, engineers and air travel enthusiasts. There’s also a connection to the British Air Force and military aircraft history in general. AVI-8 watches are affordable, and you’ll be surprised how much thought and craftsmanship goes into pieces with a price tag of less than £300. Today, the brand is UK-based and owned by Dartmouth Brands, which also owns Spinnaker.
If the names Hawker Hunter, Hawker Harrier, Hawker Hurricane, Spitfire and P-51 Mustang ring a bell, it’s because they are names of genuine military aircraft. AVI-8 takes its inspirations seriously, so there’s real attention to detail and thought behind each range. The AVI-8 Hawker Hurricane, for example, is named for the WWII era single-seat fighter plane. The Spitfire is one of the most famous planes ever flown by the Royal Air Force, while the P-51 Mustang pays homage to the United States Air Force’s iconic fighter-bomber.
No, Dartmouth Brands is based in Hong Kong and AVI-8 watches are made in the region. All AVI-8 watches are powered by Japanese movements, both mechanical and quartz, with stainless steel, mineral crystal and good water resistance.