From Medusa to Greca: Exploring the World of Versace Watches in 2025

A Little History (Because Stories Matter)

Versace was born in Milan in 1978 thanks to Gianni Versace — a man who didn’t just design clothes but invented entire moods. From bold prints to Medusa heads, he gave the world fashion that refused to be ignored.

When Versace moved into watchmaking, it carried the same DNA: unapologetically bold, proudly Italian, and built with Swiss precision. The Medusa logo wasn’t a subtle stamp; it was often right there on the dial, daring you to look away.

I always think of Versace as the house that taught luxury to smile. Some brands whisper, Versace struts. And that’s why its watches make sense: they’re not here to blend quietly under your cuff. They’re here to be seen, and to have fun doing it.

What Makes a Versace Watch Different

Here’s the thing — when you pick up a Versace watch, it doesn’t feel like the usual steel and sapphire seriousness. It feels like theatre in miniature.

• Design motifs: The Medusa head, Greek key patterns, sculptural case shapes. If you’ve ever wanted your watch to double as an accessory that could headline its own catwalk, here you go.
• Swiss build: Despite all the style, Versace watches are Swiss-made. Movements are reliable quartz or automatic calibres, giving everyday dependability.
• Statement value: They’re not trying to be the watch that “only collectors understand.” They’re trying to be the watch you wear when you want people to notice.

A Versace chronograph, for example, doesn’t just time your espresso shot — it tells the world you like your espresso with gold accents and a side of drama.

The Big News in 2025

It’s a fascinating year for Versace. After nearly three decades, Donatella Versace stepped down as creative director and handed the design reins to Dario Vitale, formerly of Miu Miu. Donatella is staying on as brand ambassador (and let’s be honest, nobody embodies Versace better).

At the same time, Prada acquired Versace from Capri Holdings for over €1.2 billion. Yes, that’s billion with a “b.” Imagine the family dinners when Prada, Versace, and Miuccia Prada all sit down together — someone pass the tiramisu before things get too stylish.

What does this mean for the watches? Expect more sculptural design, strong colours, and perhaps a push to refine the line even further. The Versace Spring/Summer 2025 collection already teases bold shapes and striking motifs. In other words, Versace’s watches aren’t shrinking into the background anytime soon.

The Collections That Define Versace

When you browse the catalogue, it’s easy to get lost — “Greca this, Palazzo Empire that, DV One here, V-Code there.” But the truth is, a handful of collections carry most of the magic.

Greca Family

If you’ve seen a Versace watch, chances are it was from the Greca line. It’s the largest family — Logo, Classic, Urban, Dome, Flourish, Sphere, you name it — but all share the Greek Key motif, a Versace signature since the beginning. Some models lean sporty, others dressy, but the thread is unmistakable. Industry chatter and dealer data show Greca watches are consistently among Versace’s best-sellers.

Palazzo Empire

If Greca is the subtle nod, Palazzo Empire is the full-on performance. Oversized Medusa heads, often in relief on the dial, sometimes even encased under crystal domes. They’re unapologetic, theatrical, and make perfect “event watches.” Historically, this collection has performed strongly in both online and boutique sales because it’s instantly recognisable as Versace.

V-Code

A versatile line that includes quartz, GMTs, and ladies’ pieces. These watches blend the ornamental touches of the brand with wearable proportions. They don’t shout as loudly as Palazzo Empire but carry everyday appeal, especially for younger buyers.

Hellenyium

Don’t be fooled by the mouthful of a name. This collection is actually one of the more restrained and classically styled Versace lines. You’ll find chronographs, automatics, and GMTs that lean a little closer to traditional Swiss design while still keeping those Versace flourishes. They’ve built a loyal following, particularly for people who want a Versace on their wrist without feeling like they’ve stepped onto a Milan runway.

Aion

Here’s where Versace embraces the sport-chrono aesthetic. Multiple subdials, bold cases, and plenty of colour. The Aion Chronographs often appeal to the same crowd that gravitates to Tissot Seaster 1000 or TAG Heuer Formula 1 — only with more flair.

DV One

A cult favourite. The DV One collection includes automatic pieces, often with ceramic cases, and sits at the higher end of the Versace watch family. They’re rarer, sometimes limited, and more collector-friendly.

Chain Reaction, Dylos, Virtus & More

These families each have their own niche:

• Chain Reaction carries the chunky streetwear vibe (no surprise, given its sneaker namesake).
• Dylos leans mechanical, with automatic open-caseback designs that attract watch enthusiasts.
• Virtus picks up the baroque style, especially for women’s models, with ornate dials and jewellery-inspired cases.

Wearing Versace in Real Life

You might be wondering: can you actually wear something this bold every day? The short answer: yes — if you enjoy it.

• At work: Pair a silver Versace three-hander with a crisp shirt and it’s subtle enough… until someone notices the Medusa staring at them across the meeting room.
• At events: This is where Versace shines. A gold-tone chronograph at a wedding or a gala dinner? That’s a conversation starter.
• Everyday style: Some models, especially those in all-steel or muted tones, slip nicely into casual fits. Think jeans, leather jacket, and a Versace diver — effortlessly cool.

And here’s the truth: watches are supposed to be fun. Versace just happens to put the fun front and centre.

How Collectors See Versace

Let’s be honest: hardcore horology collectors sometimes raise an eyebrow at fashion-house watches. But dismissing Versace outright is missing the point.

• Swiss Made reliability means you’re getting proper build quality, not just branding.
• Design heritage gives these watches cultural weight that many microbrands would dream of.
• Resale appeal may not be Rolex-level, but for those who want a statement piece in their rotation, it’s a worthy addition.

In fact, I’d argue Versace watches live best alongside more “serious” timepieces. A Submariner tells the world you’re practical. A Versace Medusa Pop tells the world you’re fun. Why not be both?

Final Thoughts

For me, Versace watches feel like a celebration you can wear. They’re not afraid of colour, they don’t shy away from bold details, and they remind us that timekeeping can be joyful as well as precise.

Every dial, every Medusa, every flash of gold is a little wink — a reminder that life is too short for boring wrists. Some watches are built to disappear under a cuff; Versace is built to make sure people ask, “What’s that you’re wearing?”

If you believe a watch should spark conversation, carry personality, and tell more than just the hour, then a Versace belongs in your story.

If this journey through Medusa, Greca, and the many faces of Versace has sparked your curiosity, why not take a closer look at the Versace watch collection for yourself? From statement pieces to everyday companions, there’s plenty to discover. And tell me — which side of Versace speaks to you more: the bold Palazzo Empire or the timeless Greca? That’s the beauty of these watches — there’s no wrong answer, only the one that feels like you.