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The Home of Luxury and Designer Watches

WatchPilot is a destination for Swiss and designer watches. More than 40 brands trust us as their stockist, and that number is growing daily. We choose men’s and women’s watches and... Read more

Discover Our Most Popular Brands

Featured Brands

Orient Star Watches

Experience the pinnacle of Japanese watchmaking with Orient Star. Established in 1951, Orient Star has been dedicated to creating timepieces that "outshine all others in the universe of mechanical watches." Each watch is powered by an in-house automatic movement, ensuring exceptional accuracy and reliability. The designs feature intricate dials, sophisticated finishes, and premium materials, embodying a perfect balance of tradition and innovation. Whether you choose a men's or women's model, an Orient Star watch is a testament to technical mastery and timeless beauty, designed to accompany you through every moment.

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Rotary Watches

Since 1895, Rotary has quietly built a legacy of craftsmanship rooted in Swiss heritage and British sophistication. Designed in London and trusted for generations, Rotary watches strike a rare balance — timeless style that fits modern life. Whether you’re dressing for a big occasion or simply the everyday, there’s a quiet confidence in wearing a Rotary. It’s not just about keeping time — it’s about wearing a piece of history that never goes out of style.

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Versace Watches

Versace is the stuff of fashion legend. The iconic international brand rose to prominence thanks to the visionary designs of Gianni Versace, who was succeeded by his younger sister Donatella following his tragic death in the late 1990s. Donatella saw the potential in creating a line of watches with all the house's most recognisable colours, patterns and motifs. What she started continues today.

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Spinnaker Watches

Born from a love of the sea, Spinnaker brings the spirit of adventure to your wrist. With every timepiece, the brand pays tribute to maritime exploration — combining rugged durability with vintage charm. These are watches made for men who embrace the elements, whether diving below or charting their own course above. Powered by trusted Japanese movements and built with purpose, a Spinnaker isn’t just a watch — it’s your companion on every journey.

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It’s official. WatchPilot becomes Watch Retailer of the Year!

So, we’ve got some news. On Wednesday 6th September, we were named Watch Retailer of the Year (Five Stores or Fewer) at the UK Jewellery Awards hosted by Retail Jeweller! 

After enjoying a copious dinner and a few glasses of champagne, Tim and the team were thrilled to take the stage and receive an award that not only recognises our growth but also our commitment to excellence and service. 

From launching the business only three years ago to opening our first brick-and-mortar store last November, we are extremely proud of our achievements and the obvious passion we share for watches. 

We couldn't have done it without your support, and for that, we are grateful. We're excited about the future and can’t wait to see what’s in store for WatchPilot. One thing is for sure: the future is looking bright!

Be inspired with a selection of our favourite watches

Discover a selection of our favourite watches from some of the worlds most popular brands and explore these on-trend watches. Read more