When is Black Friday 2025?

Mark your calendar for Friday, 28 November 2025. WatchPilot’s Black Friday event marks the start of an unforgettable festive season that continues through Christmas and New Year’s Eve. Subscribers enjoy early access to our most sought-after pieces before the public sale begins.

Why shop Black Friday at WatchPilot?

Because this season is about more than discounts — it’s about finding the right timepiece to celebrate moments that matter. Every watch is authentic, every order ships from the UK with next-day delivery guaranteed on in-stock items, and every customer enjoys free delivery £99+ and returns until 30 January 2026. Whether you’re shopping for a gift or your own upgrade, our team ensures a smooth, trusted experience.

Why is it called Black Friday?

The phrase “Black Friday” was first popularised in the 1960s, when retailers began turning their accounts “into the black” after Thanksgiving weekend. You can read more about the story behind it here. Over the decades, it’s become the official start of the holiday shopping season — a moment of excitement that now extends into Cyber Monday and the run-up to Christmas Day.

When is Cyber Monday 2025?

Monday, 1 December 2025 follows right after Black Friday. Expect exclusive online events and late-season watch highlights as we move closer to Christmas and Boxing Day — perfect timing for those last-minute gifts that still arrive before New Year’s Eve celebrations.

What offers can I expect?

WatchPilot’s festive calendar celebrates fine craftsmanship and bold design across our entire collection. Expect compelling prices on Swiss-made icons from Tissot and Mondaine, adventurous dive and aviation watches from Seiko, AVI-8 and Spinnaker, and statement pieces from Versace. Discover elegant women’s watches, luxury jewellery, and sunglasses that elevate every holiday look — all curated for timeless gifting inspiration.

Will popular models sell out?

Our data shows collectors secure favourites within the first 48 hours. Early access subscribers are first in line — join today to guarantee availability on the most desirable limited-edition releases.

Is delivery fast during the festive season?

Absolutely. We ship directly from the UK with Next-Day Guaranteed delivery via Royal Mail or DHL Express on in-stock items. Free 2-3 day delivery £99+ is available on all orders, while international customers benefit from our trusted DHL Express worldwide service. Every delivery is tracked and handled with care, even during peak Christmas weeks.

How do I get early access?

Join the WatchPilot Club below and be the first to shop every festive drop — from early Black Friday deals to our Christmas and New Year highlights.