My Shopping Bag

Your Bag is Currently Empty

Bag Total


View Shopping Bag

Main Navigation

hero unit hero unit

The Home of Luxury and Designer Watches

WatchPilot is a destination for Swiss and designer watches. More than 40 brands trust as their official stockist, and that number is growing daily. We choose men’s and women’s watches and... Read more

Discover Our Most Popular Brands

Featured Brands

Garmin Smartwatches

Garmin knows no limit. Designed to accompany dynamic sportspeople wherever they go, Garmin watches come with a variety of groundbreaking features to take performance and results to the next level. Between solar-powered watches and innovative smartwatches featuring OLED touchscreens and life-changing health trackers, trust your new Garmin watch to make quite the difference in your everyday workout routine.

Explore the collection

Certina Watches

Certina watches are not just internationally acclaimed for their durability and signature DS Concept: they are also beacons of style suitable for every occasion. Whether seeking a stylish men’s chronograph watch or a robust dive watch that combines style and function, a Certina watch will always be the perfect partner to take on all your upcoming adventures, in and out of the water.

Explore the collection

Pininfarina Hybrid Watch

Have you ever dreamt of a fashionable smartwatch to wear in every scenario? If the answer is yes, then Pininfarina’s hybrid smartwatches are made for you. Toeing the line between classic watchmaking and innovative technology, Pininfarina’s unique range of hybrid smartwatches will know how to charm distinguished watch wearers and sports lovers with a passion for style, luxury, and function.

Explore the collection

Maurice Lacroix Watches

Maurice Lacroix is the embodiment of Swiss precision and excellence. The brand's watches, meticulously assembled in Saignelégier since 1975, showcase a dedication to quality and innovation that perpetually charms sophisticated watch wearers. From elegant leather straps to sporty stainless-steel designs, each Maurice Lacroix watch possesses its distinctive character and flair. Discover our timeless Maurice Lacroix watches and unlock your full style potential for years to come.

Explore the collection

It’s official. WatchPilot becomes Watch Retailer of the Year!

So, we’ve got some news. On Wednesday 6th September, we were named Watch Retailer of the Year (Five Stores or Fewer) at the UK Jewellery Awards hosted by Retail Jeweller! 

After enjoying a copious dinner and a few glasses of champagne, Tim and the team were thrilled to take the stage and receive an award that not only recognises our growth but also our commitment to excellence and service. 

From launching the business only three years ago to opening our first brick-and-mortar store last November, we are extremely proud of our achievements and the obvious passion we share for watches. 

We couldn't have done it without your support, and for that, we are grateful. We're excited about the future and can’t wait to see what’s in store for WatchPilot. One thing is for sure: the future is looking bright!

Be inspired with a selection of our favourite watches

Discover a selection of our favourite watches from some of the worlds most popular brands and explore these on-trend watches. Read more

Say oui to our French Evening with Herbelin!

You are cordially invited to our “French Evening” on Thursday, 19th October! 

The event will be dedicated to the elegant world of French luxury watch brand Herbelin, so if you’re a Herbelin watch lover and connoisseur like us, say oui to our exciting watch event!

Enjoy the real taste of France with our exquisite French buffet and selection of French wine and champagne, and discover our new in-store Herbelin collection: the iconic  Antarès, a symbol of style and timeless elegance. 

Also, don’t miss out on our exclusive relaxation zone and enjoy free luxury gifts after purchasing a ladies’ Herbelin watch in-store! 

We look forward to welcoming you to our ‘French Evening’ very soon! 

À bientôt! 

When: Thursday, 19th October, 3pm - 6pm.                                                                                     
Where: 6 George Street, Richmond, London TW9 1JY. 


Tag us to get featured on our Instagram – #watchpilot

Discover the WatchPilot London Flagship in Richmond

Think of our Richmond store as the ultimate WatchPilot experience. Here, you’ll find some of our most popular watch brands and the professional, friendly guidance you need to build your watch collection. Our flagship store has a relaxed and informal vibe for trying on new watches. If you’re wrestling with a tough decision, we offer complimentary beverages and free Wi-Fi so you can take your time. If you stop by with your four-legged furry friend, that’s no problem; we are dog friendly too!