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The Home of Luxury and Designer Watches

WatchPilot is a destination for Swiss and designer watches. More than 40 brands trust as their official stockist, and that number is growing daily. We choose men’s and women’s watches and... Read more

Discover Our Most Popular Brands

Featured Brands

Garmin Smartwatches

Garmin knows no limit. Designed to accompany dynamic sportspeople wherever they go, Garmin watches come with a variety of groundbreaking features to take performance and results to the next level. Between solar-powered watches and innovative smartwatches featuring OLED touchscreens and life-changing health trackers, trust your new Garmin watch to make quite the difference in your everyday workout routine.

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Certina Watches

Certina watches are not just internationally acclaimed for their durability and signature DS Concept: they are also beacons of style suitable for every occasion. Whether seeking a stylish men’s chronograph watch or a robust dive watch that combines style and function, a Certina watch will always be the perfect partner to take on all your upcoming adventures, in and out of the water.

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Pininfarina Hybrid Watch

Have you ever dreamt of a fashionable smartwatch to wear in every scenario? If the answer is yes, then Pininfarina’s hybrid smartwatches are made for you. Toeing the line between classic watchmaking and innovative technology, Pininfarina’s unique range of hybrid smartwatches will know how to charm distinguished watch wearers and sports lovers with a passion for style, luxury, and function.

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Tissot Watches

Tissot watches are known for their elegant style as much as for their exquisite Swiss craftsmanship. Led by the motto “Innovators by Tradition”, Tissot has always been keen to push the boundaries of innovation while modernising well-known classics for today’s modern watch wearers. Feel the elegance of Tissot with superb collections, such as the Riviera, the Seastar or the PRX.

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It’s official. WatchPilot becomes Watch Retailer of the Year!

So, we’ve got some news. On Wednesday 6th September, we were named Watch Retailer of the Year (Five Stores or Fewer) at the UK Jewellery Awards hosted by Retail Jeweller! 

After enjoying a copious dinner and a few glasses of champagne, Tim and the team were thrilled to take the stage and receive an award that not only recognises our growth but also our commitment to excellence and service. 

From launching the business only three years ago to opening our first brick-and-mortar store last November, we are extremely proud of our achievements and the obvious passion we share for watches. 

We couldn't have done it without your support, and for that, we are grateful. We're excited about the future and can’t wait to see what’s in store for WatchPilot. One thing is for sure: the future is looking bright!

Be inspired with a selection of our favourite watches

Discover a selection of our favourite watches from some of the worlds most popular brands and explore these on-trend watches. Read more

Join us during “A Day With Ball Watches”

Exciting news! You are officially invited to spend ‘A Day With Ball’ on Thursday, 28th September!

Our event will be dedicated to the wonderful world of the Swiss luxury watch brand, so if you’re a Ball enthusiast or an avid collector, don’t miss out on this special day with us (also, there will be champagne and delicious snacks, so definitely don’t miss out on that).

The event will take place at our WatchPilot store in Richmond from 3pm to 6pm.

We can’t wait to see you there!

WatchPilot store address: 
6 George Street, Richmond, London TW9 1JY


Tag us to get featured on our Instagram – #watchpilot

Discover the WatchPilot London Flagship in Richmond

Think of our Richmond store as the ultimate WatchPilot experience. Here, you’ll find some of our most popular watch brands and the professional, friendly guidance you need to build your watch collection. Our flagship store has a relaxed and informal vibe for trying on new watches. If you’re wrestling with a tough decision, we offer complimentary beverages and free Wi-Fi so you can take your time. If you stop by with your four-legged furry friend, that’s no problem; we are dog friendly too!