Swatch Checkpoint Blue Men's Black Watch SB02B401

The new BIG BOLD CHRONO, with its distinctive design highlighting the start/stop function at 2 o’clock, is the perfect watch to let you achieve the unexpected, at least in your imagination. The launch collection consists of four styles, with a signature checker pattern applied to the dial with an interesting matt and shiny finish. The different color variations are reflected within the respective names: CHECKPOINT BLACK, CHECKPOINT YELLOW, CHECKPOINT BLUE and CHECKPOINT RED. The line is easy to identify from far thanks to 2 signature elements: the 2 o’clock pusher in a contrasting color highlighted by a corresponding segment on the new 3D sculpted bezel, and the 6 o’clock seconds counter, strongly marked by a bold segmented circle. New is also the crown, bigger and more ergonomic, in the style of iconic chronographs. The straps are all black, with a colorful back in sync with the 2 o’clock pusher and dial accents. The BIG BOLD CHRONO collection comes in a new dedicated cardboard packaging, of course in powerful and impacting black with contrasting color accents revealed only when one opens it.

Swatch has been producing Swiss timepieces that encourage individual expression, creativity, and flair for more than three decades. Ernst Thomke, Elmar Mock, and Jacques Müller founded Swatch in 1983. In reaction to the 1970s "quartz crisis," the brand was created. The majority of the company's timepieces are powered by accurate quartz movements, which keep their cost low and their quality good. Swatch produces clocks that are vibrant, affordable, and enjoyable in a wide range of fashions. Everybody can choose the ideal Swatch model thanks to the company's extensive collection and wide range of styles.