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Swatch Watches

Not many brands can say they ushered in a watch revolution, but that’s what Swatch did when it took shape in the early 1980s. The goal was simple; create a line... Read more

Find Your Swatch Watch

There’s an ‘anything goes’ attitude at Swatch. While some of its men’s and women’s watches are minimal and block-coloured, others are vibrant with kaleidoscopic dial graphics and flashy patterns. Don’t let... Read more

Best-Selling Swatch Watches 

Explore our pick of the best-selling Swatch watches, including the ultra-thin Skin range and models from the Irony and Core collections. With a huge unisex watch offering, Swatch has something for everyone. 

Step into the colourful and creative world of Swatch

Step into the colourful and creative world of Swatch watches for men and women. Whether you’re a fan of art, bright rainbow shades, novelty characters or skeletonised watches, Swatch has something to inspire you. 

Is WatchPilot an authorised Swatch seller? 

Yes, we have an agreement with Swatch that authorises us to sell its watches. This ensures that every Swatch you purchase from us is authentic and arrives in an official presentation box. If you are looking for a very specific Swatch or a collector’s edition Swatch watch, speak to a member of the WatchPilot team. 

What makes a Swatch? 

Swatch is one of those brands that knows exactly who and what it is. If you want a cool, quirky and colourful Swiss-made watch that’s fitted with either a quartz or mechanical movement, it should be high on your wish list. Swatch makes watches with great materials and finishes, so if you treat your purchase right, it will stay in your collection for years. All this considered, we believe Swatch is a leading brand in its category and a great choice for our customers. 

Where are Swatch watches made?

Swatch watches and movements have been made in Switzerland since 1983. This is literally its whole reason for being! When Japanese quartz movements started encroaching on Switzerland’s watchmaking dominance, the Swiss created their own quartz ‘second watch’ concept… and Swatch was born. 

Does Swatch make automatic watches? 

Quartz is the mainstay of Swatch, but it does offer automatic watches too. Look out for the SISTEM51 watches in the Irony and Original watch collections.   Made with only 51 parts, they have with a 90-hour power reserve and a mechanism fired by the movement of your wrist 

How long does a Swatch battery last? 

Swatch says it depends on two factors: the battery's size and the watch's functionality. On average, a Swatch battery will last 2-3 years. Chronograph watches are likely to have a shorter battery life than the brand’s core creations. 

What does ‘Swatch’ stand for? 

Funnily enough, it’s not an abbreviation of ‘Swiss Watch’. Swatch is short for ‘second watch,’ and this goes back to when the brand was founded in the early 1980s. Swiss watchmaking heavyweights didn’t want to take the spotlight off their heritage automatic movements, but they equally didn’t want to miss out on the quartz revolution. They wanted customers to buy a Swiss-made ‘second watch’ for fashion and fun. Let’s just say Swatch rolled off the tongue a little easier than ‘second watch’!